Discover London's Piccadilly Circus

Considered as the Times Square of London, Piccadilly Circus is the city’s main tourist hub and the beating heart of London. Dominated by the 17.5m high 4K LED advertising screen, it is one of the most recognizable landmarks in the world.

Connecting Regent Street, Shaftesbury Avenue, Haymarket, Soho and Leicester Square, Piccadilly Circus is the main thoroughfare into the West End. You can also take the opportunity for an Instagram worthy moment in front of the famous Eros Statue and The Horses of Helios.

A new addition to the area is the famous and flagship Hard Rock Café. Visitors can experience their classic menu whilst surrounded by famous memorabilia from decades of music history.    

Piccadilly Circus is a popular hotspot due to its fantastic location and bright lights, always buzzing with activity, it's easy to see why so many people are drawn to this part of London’s West End. Offering an impressive array of restaurants and bars, it’s your gateway to exploring London and where many adventures begin due to its exemplary routes around the city.