Surrounded by the iconic theatres of Shaftesbury Avenue, the epic cinemas of Leicester Square and the foodie paradise of Soho, you have everything you need to experience London at its best within walking distance. As day becomes night the square’s spirit comes alive and invites guests to dance the night away. Whether you’re in town to shop, eat, drink, work or enjoy the nightlife, our exceptional location places all of London’s magnificence nearby.

SHOPPINg

Liberty of London

Liberty of London, famous for its eclectic fabrics and luxury goods, and has been a London institution since its opening in 1875.
​Even if you aren’t in the mood for spending, The Tudor revival building is a magnificent sight constructed from the timbers of two ships. Its tradition of selling fashionable and varied design provides a unique shopping experience that you can only find in London.

Carnaby Street

Officially 13 streets in the heart of Soho, there is no dispute that Carnaby has an iconic heritage. The birthplace of Swinging London in the 1960s and the home of Mods, Skinheads, Punks and New Romantics, the street is still full of style tribes today. The epicentre of culture and lifestyle in London’s West End, the 13 streets of Carnaby combine over 100 shops with 60 places to eat and drink.​

Selfridge’s

For decadence that knows no bounds you must get yourself down to Selfridge’s. The only store to be named the Best Department Store in the World three separate times, Selfridges is more than just the sum of its products - it's a shopping experience like no other. And you simply have to visit the incredible food hall there.

Saville Row

Ever since Beau Brummell revolutionised the way men dress in the 19th century, Saville Row has been synonymous with the very pinnacle of men's personal tailoring. On the world's most famous suiting street, you will find traditional bespoke suit offerings such as Gieves and Hawkes, originally founded as two separate, competing companies: Hawkes in 1771 and Gieves in 1784.

DININg

Randal and Aubin

Launched in 1996 on Brewer Street in Soho, Randall and Aubin is an Anglo/French Brasserie that specialises in seafood. Consistently lauded as one of London’s finest seafood restaurants, we are proud to call them the sister restaurant to our very own Le Petit Bistro. The emphasis on the provenance of the ingredients is evident from the menu, but the fun factor is not diminished as you sit at high, communal tables below a rather spectacular disco ball.

KrikeT, Soho

Kricket began life in a 20-seat shipping container that could be found south of the river in Brixton. After a lot of hype and a good deal of investment, they opened their first permanent venue in January 2017. Spread over two floors, Kricket Soho features an open kitchen with counter dining, a dedicated cocktail den and large, long communal tables downstairs. The food focuses on traditional Indian flavours cooked in a contemporary style, and the Kati Roll is simply the best in London.

Mildreds, Soho

For vegetarians, this place is a go-to in London. Built on the ground floor of an 18th century town house in Lexington Street, the atmosphere is lively, informal and often very, very crowed – so go early or be prepared to hustle. The menu changes daily and excels in pushing the boundaries of vegan and vegetarian cooking. It’s an awesome spot to meet friends and enjoy the atmosphere in the middle of Soho.

The Palomar

The cooking in this popular local joint is out of this world – according to the website, it serves a menu ‘influenced by the rich cultures of Southern Spain, North Africa and the Levant.’ Think pomegranate, rose petal, coriander, tahini and all things nice. It’s a triumph of London imports; the only tricky thing can be getting a table, so be there by 6ish.

Pizza Pilgrims

This place is a down-to-earth no frills affair. The pizza is traditional Napoli inspired and offers great value and large portions. The menu is short and always features a fabulous special which is sure to be stuffed full of traditional Italian ingredients such as Nduja. The beer comes in bottles and the fizzies in cans, but if you’re in the mood for simple food, then you can’t go wrong here.

ATTRACTIONs

Leicester Square

Dating back to 1670, this popular pedestrian square has become London’s centre of entertainment. Choose from theatres, cinemas, casinos, restaurants, bars and annual events such as the Chinese New Year celebration. Movie premieres are also held here, and you may easily catch a glimpse of famed A-Listers.

Regent Street

One of London’s most prestigious places for shopping and lifestyle, Regent Street is home to over 75 international shops, including world-famous flagship stores. You’ll also find stylish restaurants and cafes along with popular bars and entertainment venues. Whether you are in the mood to shop or browse, this one-mile stretch offers something for everyone.

Covent Garden

Shopping, restaurants and theatres abound in the Covent Garden district of London. Formerly a famed fruit and vegetable market, it is also home to the Royal Opera House, London Transport Museum, Somerset House and Theatre Royal, Drury Lane, along with many historical buildings and frequent street performers.

Soho

Soho is one of London’s most unique and exciting multicultural areas, with live entertainment, energetic nightlife, boutique shopping and distinctive dining experiences. Also known for its risqué side, the area is home to burlesque shows, fosters a red light district and nurtures an active LGBT scene.

Trafalgar Square

Iconic Trafalgar Square with its lovely fountains, statues and historic architecture sits amid some of London’s best-known cultural attractions, museums, galleries and historic buildings. Dating back to the 14th century, the square was updated in 2003. Pedestrians can now walk to the National Gallery and relax in the new café. It’s also a political centre and often the site of demonstrations and protests